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The “Sri Lanka Rubber Industry Master Plan 2017-2026, A National Agenda for Rubber Industry Development” was released by the Sri Lanka Rubber Secretariat, Ministry of Plantation Industries in February 2017. The targeted growth of 200% in export earnings is expected from the rubber industry by 2025 moving the industry upwards to become a 15% contributor to National export earnings. While Sri Lanka’s current market share of the global rubber product market is 0.27%, the target is to increase this to 0.55% by year 2025. The ambitious plan will only be achieved by earning a higher value addition per unit of rubber processed. One key strategy for the industry to be able to achieve this goal is to enhance the industry’s technical capabilities to produce high value-added products. To assist the Private sector to achieve this target, one of the key projects earmarked in the Master Plan is Project 20: Finite Element Analysis & Simulation Centre It is a unique coincidence that Dr. Sisira Ranatunga’s (whose doctoral thesis was related to use of FEAS in industry) proposal seeking Government funding, to set up a Finite Element Analysis and Simulation Centre via the Plastics &Rubber Institute of Sri Lanka (PRISL), came in at a crucial moment when the Government was considering the upgrading of technologies in the industrial sector. This Proposal was considered as very timely and the Ministry of Plantation Industries extended their fullest cooperation to get this Project approved through the Rubber Research Institute, who also gave their unstinted support. Finite Element Analysis and Simulation (FEAS) is a powerful, fast, state of the art analytical tool, used in modern product design & simulation. This tool numerically analyzes and optimizes product design rapidly. FEAS is capable of analyzing and simulating the performance of thousands of design variations for a product to determine the best fit to purpose and material use. Responding rapidly to changing market needs is achieved by eliminating the need for developing and testing a large number of proto-types.This will be available on a fee-for-service basis to the industry.